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Conquering Branding Through Visual Representation: The Innovative Work of Raquel Pinto
Graphic designers are the key to crafting powerful brand visuals that point to what makes an organization, business, or cause extraordinary. But when it comes to achieving success in this field, designers must choose between sticking to traditional visuals and frames in order to maintain recognition, or taking risks to break the mold with something new. Enter Raquel Pinto, a Portugal native who has dedicated her work to pushing the boundaries of brand design and expanding the perceptions of the industry.
Recently transitioning from leading creative teams for notable organizations such as Project Projects in New York, Node in Berlin, and Zak Group in London, Pinto is now channeling her creative energy into her own design practice – Raquel Pinto Studio. Drawing from the various contexts and aesthetics she has encountered along the way, her focus now is developing projects she has a personal connection with.
“I’m dedicated to collaboration, humility, and respect as a key part of my design practice. Trust and listening to client needs are essential, and together with questioning and challenging ideas, the visuals we work with become more refined and progressive,” Pinto explains.
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